He wanted to win the no-bell prize!
or
Bozo The Clown has real hair on his head.
or
Billllyuns and billllyuns. Light bulbs are part of the interstellar "goo" that pervades our universe; they are star stuff.
or
Finding a cabinet position for the thing on his head!
or
The bartender offers him a warm smile and says, "For you, no charge".
or