Lipstick.
or
There was an empty seat.
or
A boxing referee doesn't get paid more for a longer fight.
or
Only three. The rest are true stories.
or
One's a spineless, poisonous blob. The other is a form of sea life.
or
Cats keep trying to bury them.
or
To keep the foreskin from crawling up their chins.
or
Hell, you need 250 just to lobby for the research grant.
or
She has an uncontrollable craving for bologna.
or
When a busload of lawyers goes off a cliff.
or